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- From: James Parmelee <jparmele@csfbg.csfb.com>
- Newsgroups: comp.dcom.modems
- Subject: The Last Mile: Cable Modems vs. ISDN
- Date: Wed, 03 Jan 1996 11:09:09 -0800
- Organization: CS First Boston
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- The Last Mile: Cable Modems vs. ISDN
-
- This memorandum is for informative purposes only. Under no
- circumstances is it to be used or considered as an offer to sell,
- or a solicitation of any offer to buy, any security. While the
- information contained herein has been obtained from sources
- believed to be reliable, we do not represent that it is accurate
- or complete and it should not be relied upon as such. We may from
- time to time have long or short positions in and buy and sell
- securities referred to herein. This firm may from time to time
- perform investment banking or other services for, or solicit
- investment banking or other business from, any company mentioned
- in this report.
- ⌐ 1996, CS First Boston Corporation
-
- CS First Boston
- Equity Research
- The Last Mile
- Volume: 96.01
-
- January 2, 1996
- James P. Parmelee (jparmele@csfbg.csfb.com)
- 212.909.3144
-
- "Behold the turtle. He makes progress only when he sticks his
- neck out."
-
- - James Bryant Conant
-
- Most industry pundits predict the competitive landscape for
- Internet service providers (ISPs) will become increasingly
- difficult as the Regional Bells (RBOCs) enter the fray during
- 1996. We're not convinced. It is true the Bells boast strong
- customer relationships, an ability to bundle multiple services,
- and massive resources. However, the Bells are not likely to
- "stick their necks out" and aggressively focus on the Internet
- access market. The RBOCs strategic priority will be to retain
- their dominant position (dare we say monopoly position) in voice
- services. Internet access is of secondary importance. This
- suggests widespread deployment of the telco's high speed
- technology to support Internet access, integrated services
- digital network (ISDN), may be further off than most believe.
- Our bet is cable service operators will be more aggressive than
- the Bells in the Internet service arena. We expect cable modem
- technology to become the premier Internet access technology by
- the turn of the century.
-
- Protecting Their Voice Turf
-
- One way or another, significant competition will emerge in the
- U.S. local exchange telephone market during the next three to
- five years. Many states have already introduced competition in
- the in-region toll call market, several RBOCs are beginning to
- infringe on each others turf to offer value added business
- services, and telecom legislation which would accelerate
- competition with long distance carriers is before the Congress.
- If the specter of AT&T (T $64 3/4), MCI (MCIC $26 1/8), and
- Sprint (FON $39 5/8) in the local exchange with their strong
- brand names and relatively efficient telephone operations does
- not strike fear into the hearts of Regional Bell executives, it
- should! The RBOCs must radically restructure their operations to
- compete; costs must be slashed, more attention must be paid to
- consumer marketing, and operational efficiency must dramatically
- improve. These are not trivial tasks for any company - certainly
- not a monopoly.
-
- The market at stake for the Bells dwarfs any near-term revenue
- opportunity from providing Internet access. Today's
- telecommunications services market totals $175 billion. The
- RBOCs must not only protect their $96 billion local exchange
- monopoly, but also develop strategies to tap the $65 billion long
- distance market. The combined revenues of the major Internet
- access and service providers were under $1 billion in 1995.
- These statistics indicate the Regional Bells will only
- aggressively push Internet access if it assists in protecting
- their dominant market share in voice.
-
- ISDN: A Niche Market At Best
-
- Our view of the Regional Bells' strategy suggests wide spread
- ISDN deployment is further off than many believe. Yes, the ISDN
- market will continue to grow rapidly from a small base, but
- deployment to a double digit percentage of American homes is at
- least five to ten years away - if ever. One issue is the failure
- of the Bells to create ISDN service packages. Consumers must
- fend for themselves in purchasing (for at least $300) and
- installing ISDN modems. Moreover, modem installation has proven
- difficult. One ISDN manager at a Regional Bell indicated he
- would be surprised if ISDN ever achieved more than 5% penetration
- within its operating region. Another Bell is confronting
- capacity bottlenecks in switching infrastructure that is slowing
- deployment. A planner at yet another RBOC indicated ISDN was an
- extremely difficult technology to provision in the local exchange
- network.
-
- The Cable Industry: Internet Access as the Killer Application
-
- The cable service operator must be ecstatic about offering
- Internet access. Finally, a killer application to counter the
- potential loss of market share to the direct broadcast satellite
- (DBS) industry. Internet access services will also assist in
- mitigating any acceleration in market share loss as the Regional
- Bells introduce DBS and wireless cable services (assuming the
- passage of telecom legislation). Cable subscriber growth rates,
- excluding acquisitions, at TCI (TCOMA $19 7/8) and Time Warner
- (TWX $37 7/8) are approximately 3.5%. We believe the
- introduction of Internet access services is one of the few
- opportunities available to the cable operator to boost subscriber
- growth rates as well as increase revenue per subscriber.
-
- The ability of cable networks to offer consumer Internet access
- at hundreds of times the speed of competing services represents a
- substantial differential advantage. For example, by utilizing a
- cable modem that supports 10 megabits per second in capacity, a
- user can download a file in 1.5 seconds which takes 3 minutes
- using an ISDN line and 8 minutes on a 14.4 kilobits per second
- analog modem. Cable's speed advantage will become more important
- over time as new multimedia applications requiring greater
- network resources emerge on the Internet and World Wide Web. It
- will be difficult for the RBOC's to match cable's capacity
- capability any time soon. Even RBOCs with aggressive deployment
- plans such as Pacific Telesis (PAC $33 1/2) have scaled back
- hybrid fiber-coax (i.e. cable networks) installs in favor of
- wireless cable.
-
- Cable's Internet Access Strategy
-
- John Malone, the President and CEO of Tele-Communications
- articulated his view on Internet access and cable modems at the
- Western Cable Show in early December, 1995, "The explosion of
- multimedia capable PCs in residences and businesses means the
- economics of deploying a (information superhighway) system is
- much more near-term because we do not have to worry about
- expensive terminals (set top converters) which is the thing that
- has to evolve to be cost effective." Mr. Malone is extremely
- optimistic. Cable networks must be upgraded at a significant
- cost (in the billions) and over a long time period to support
- interactive services. Given the capital constraints confronting
- the industry, we suspect a more focused Internet service strategy
- will be undertaken. Only neighborhoods most likely to use the
- Internet and which can afford Internet services will be upgraded.
- This focus strategy will maximize revenue per subscriber,
- minimize capital outlays, and potentially achieve impressive
- returns on invested capital.
-
- @Home is On Target
-
- TCI's foray into the Internet access market will begin in early
- 1996 through @Home, a joint venture between TCI and Kleiner
- Perkins. @Home is deploying a national network backbone that
- will offer Internet access services to all cable operators. We
- view the @Home strategy as customer focused relative to the
- RBOCs' approach. An @Home customer will be provided with a cable
- modem (modem purchase is required with ISDN), unlimited access to
- the Internet at a fixed price (Bells charge usage fees), and
- higher speed network performance. @Home will leverage caching
- and replication techniques in its network design to further
- enhance its speed and quality of service advantages.
-
- Our view of the consumer Internet market has not changed since
- the previous issue of The Last Mile. High speed Internet access
- over cable will most likely not achieve over 10%-15% consumer
- market penetration until after the turn of the century. However,
- at the margin we are more bullish about cable's strategy and
- cable modem technology relative to the Bells' strategy and ISDN.
- A final thought; as the cable modem grows in importance, what
- happens to the set top converter?
-
- The Last Mile is a biweekly publication focusing on current
- events in the telecommunications equipment/internetworking
- industries. It is distributed through First Call, fax, and
- email. To be placed on the distribution list, please contact
- your CS First Boston salesperson or send Internet mail to
- jparmele@csfbg.csfb.com. Feedback is welcomed and encouraged.
-
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